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Nivea International was launched 125 years back with its head office in Hamburg, Germany. Nivea India Pvt. Ltd started its full fledged operations in India in 2007 with its headquarters based in Mumbai. Nivea India is an associate of Beiersdorf AG, which is a worldwide gigantic cosmetic brand. Nivea India is now making out an aggressive growth program which will concentrate on tie-ups with contract manufacturing enterprises meant to boost its production capacity in India. One of the oldest products of Nivea is Nivea creme produced way back itself in its launch year, 1911. The product was renovated and a new form was given to it in 1925.
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